Advanced Grow Lab’s success stems from an ongoing effort to develop and improve medicinal products for the patients of Connecticut. AGL’s overall goal is the patient’s goal: to improve quality of life by providing exceptional medicine. AGL strives to achieve this through consistent high quality and consistency in dosing. In reflection of their company’s mission, their consumer approach had been reimagined to cater to the growing market. People who have never experimented with THC products were in need of a brand that felt trustworthy, professional and interactive. Through playful illustrations found in branding and packaging, as well as an interactive eCommerce interface, their branding has improved to reflect a higher sense of quality.