The overall mission was to convey this passion for healing through a nostalgic menu, and packaging inspired by the gemstone itself. The jasper stone is said to contain healthy healing properties. The structural component of the jasper stone is conveyed in the geometric design of the packaging. The apothecary aesthetic applied to Jasper’s menu draws upon techniques from the 19th and 20th century. This same style was used to advertise medicinal remedies. Using this aesthetic, Jasper embodies this same nostalgic style to promote their own, healthy lifestyle brand.