Japanese classical pianist Junko Ichikawa moved to the US to study with world renowned pianist, Seymour Bernstein. Her appearance in Ethan Hawke’s award winning documentary “Seymour: An Introduction” prompted her to dedicate her Carnegie Hall Debut to her teacher, friend, and mentor’s birthday occasion. Drawing emphasis on Japanese culture, a one of a kind visual campaign has been developed for Junko Ichikawa's Carnegie Hall piano recital. With her story in mind, all brand materials, including postcards, event programs, promotional posters hung outside Carnegie Hall, and artistic direction of photography have been created. Project developed with MAD Studio.