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Creative Arts + Design

MSTRKRFT

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MSTRKRFT (pronounced "Master-craft") is an electronic music group from Ontario, Canada. The group was started in 2005 by Jesse F. Keeler and Alex Puodziukas. The overall goal was to create a limited edition re-brand of their "Fist of God" album. The project has been deconstructed to represent the power of emotion through hands. By using a literal approach to aesthetic, fans were able to see the album from an impactful perspective.