Jewelers
Vigilance Committee

The Jewelers Vigilance Committee (JVC) provides education on topics applicable to all sectors of the jewelry industry through webinars, industry trade show sessions, and events located across the United States. By educating businesses on legal issues, JVC creates industry-improving conversations with governmental and non-governmental entities responsible for setting the rules and standards for jewelry businesses.
BRAND IDENTITY, WEB DESIGN, STRATEGY, Editorial

An organic, interactive experience

The main source of membership activity relies heavily on JVC's online interaction. Strategically aligned from an eCommerce-based perspective, the website guides users from resources to sale of educational materials seamlessly. Natural tones have been introduced to create an organic undertone to the website to appear less intimidating, and additionally serves as a sense of digital wayfinding.