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Creative Arts + Design
Below you will find a brand questionnaire asking a series of questions based on your existing brand identity.
In 10 words or less, please describe what you plan to achieve with a new brand aesthetic
Are there any existing qualities that set you apart from most of your competitors?
Regardless of industry, is there a specific brand that you admire or look to for inspiration?
What are some brands found outside of your industry that you seem to resonate with?
If you can summarize your qualities into four words — what would they be, and why?
What solutions are you looking to provide to your demographic that others aren’t capitalizing on?
With an improved strategy in place, how do you plan to strengthen the relationship with your select demographic?
If possible, what are five words that often characterize your industry?
In additon, if you can avoid three of these words, what would they be?
Lastly, how do you plan to improve recognition of your messaging once a new brand identity has been put forward?